Blue Jays launch new 2024 social media hashtag

New social media campaign based on premise that — at their core, the Jays are built to win.

New York Yankees v Toronto Blue Jays
New York Yankees v Toronto Blue Jays / Julio Aguilar/GettyImages

After running with #NextLevel in 2023 as their social media hashtag, the Toronto Blue Jays have launched their new social media campaign for the 2024 season, using the hashtag #TOTHECORE.

While the popular #BlueJays hashtag is a great resource to scroll through Blue Jays’ related news on socials, we can be sure the media campaign for the upcoming season will feature this new catchphrase.

After the team failed to actually unlock the “next level” in 2023, getting swept out of the AL Wild Card Series again for the third time since 2020, can Blue Jays fans get behind this new #TOTHECORE marketing campaign, which is based on the theme of “At our core, we are built to win”?

So what about that core? It’s built around young superstars Bo Bichette and Vladimir Guerrero Jr., while the other clear strength of the roster is one of the better starting rotations in MLB, led by ace Kevin Gausman, Chris Bassitt, José Berríos and Yusei Kikuchi.

The bullpen is also solid, with Jordan Romano saving 95 games in the three seasons since he became the full-time closer in 2021, with a 2.37 ERA over 186 innings since then, including 230 strikeouts and All-Star selections in both of the last two seasons.

Can the 2024 edition of the Toronto Blue Jays be more than the sum of their parts — and relentless in their pursuit of greatness — as the new media campaign intones? Is there really no one like them?

With less than two weeks until their Opening Day game at Tampa Bay, and a little more than three weeks before the Home Opener hosting Seattle in the newly renovated Rogers Centre, we shall soon get some answers to those questions.

FanGraphs currently gives the Blue Jays a 49.3% chance of making the playoffs in 2024, but those are the preseason odds made before the Danny Jansen injury. And with Gausman and bounce back candidate Alek Manoah both slow to ramp up this spring, it’s looking more like Berríos could be the Opening Day starter.

So what do we think #BlueJays fans? Can we get behind the new social media campaign #TOTHECORE?