The Toronto Blue Jays lead the American League in attendance even though the product on the field this season has been much to be desired. The Jays have been in the AL East basement for much of the 2017 campaign, so how did the Blue Jays reward fans for their loyalty, by increasing ticket prices for 2018 of course.
Season tickets holders will all see an increase next season anywhere from 7 to 17 percent depending on where their seats are located. Premium dugouts or the 500 lower level tickets will jump up 17% while In The Action and Field Level Bases tickets will rise 13%.
Single game tickets will see an increase anywhere from $1.16 to $33.49 per ticket however In The Action and Premium Dugout seats will see the biggest bump in price. This will be the fourth consecutive year the Blue Jays jack up their prices, yet fans have still come through the turnstiles at record rates.
The ticket increase comes at an interesting time as the Jays appear to be at a crossroads with the direction of their team whether they are buyers or sellers. If the Jays brain trust decides to rebuild for the future, these increases will not bode well next season for attendance numbers.
The Jays reached over 2 million spectators in just their 51st home game and should eclipse that total by a large margin by the time it is all said and done this season. Not bad for a cellar dweller that is 48-55.
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In my humble opinion, the Blue Jays may want to look at improving the product on the field and prove to fans they are committed to winning for the long haul before they try to pry any more hard earned money out of the loyal supporters wallets.
Last time I checked this team was not a winning team, sign Josh Donaldson long term and maybe we can talk about ticket prices. Thanks for nothing, Rogers.