Blue Jays World Series run might've given Rogers the financial boost fans needed

Apparently, people want to watch good teams. At least that's the takeaway from the latest quarterly report from Rogers Communications, the parent company that owns the Toronto Blue Jays. The Blue Jays' magical run came with big financial gains for the telecommunications giant.

According to the Canadian Press, Rogers reported total revenue of $6.17 billion (CAD) in the fourth quarter of 2025, up from $5.48 billion during the same period a year earlier. The Toronto-based company reported net income of $710 million for the quarter, up from $558 million in 2024.

Media revenue helped the bottom line, with Rogers reporting $1.2 billion for the last three months of 2025, a 126 percent increase from the $547 million reported in 2024.

Rogers attributed that increase to revenue from its purchase of a 37.5 percent stake in Maple Leaf Sports & Entertainment - and the extended postseason run by the Blue Jays, of course. Toronto won 94 games and the American League pennant for the first time in 32 years, before coming up short in the World Series.

Pennant-winning Blue Jays lead to big financial gains for parent Rogers

Toronto's successful, albeit heartbreaking, season was reflected in the numbers. Toronto drew more than 2.8 million fans to the Rogers Centre during the regular season, which was the second-highest total in the American League, behind only the New York Yankees. Those fans were treated to a good show most nights, as the Jays went 54-27 and outscored opponents by almost 100 runs at home.

The eyeballs stayed on the Blue Jays as they won a division title and a bye on the last day of the season, staged a Division Series beatdown of the Yankees, and produced a thrilling seven-game ALCS win. Add in an incredible World Series that included a memorable Game 7, the most-watched MLB game since Game 7 of the 1991 World Series, and it was clear the Blue Jays had become must-see TV. That was proven, as Rogers reported an average of 10.9 million Canadians viewers for Game 7, the most-watched Rogers Sportsnet broadcast of all time. Rogers reported that an average of 7.5 million Canadians watched the entire 2025 World Series, with as many as 23 million watching at one point.

In a conference call, Rogers chief executive Tony Staffieri said the company expects the Blue Jays momentum on TV and at the gate to continue when the 2026 season starts. It is expected the Blue Jays will be competitive again, too.

It may seem pretty obvious that people want to see a winning team like the 2025 Blue Jays, and producing such a team brings a lot of benefits, especially financial ones. That's usually true, but what isn't always true is that spending a lot of money automatically equals success on the field. Rogers has certainly spent a lot of money with the Blue Jays, from the Vladimir Guerrero Jr. contract to landing big free agents like Dylan Cease this offseason.

Sure, the Shohei Ohtani and Kyle Tucker misses hurt, as does seeing Bo Bichette leave. But Toronto is usually in the conversation when it comes to free agents, so the willingness to spend is still there. Rogers has finally seen some return on its investment in the Blue Jays, which may lead to more successful seasons in the future.