Blue Jays look to hit home run with alternate jersey announcement

The Toronto Blue Jays hit a marketing home run announcing they would be introducing a #NewBlue jersey at the upcoming Winter Fest in Toronto.

A number of Blue Jays media members opened their mailboxes to a surprise from the team’s marketing department on Monday morning. The surprise package was a baseball with the words “New Threads Coming Soon #NewBlue written in powder blue. A slick-looking black and blue map was also included in the package with the Rogers Centre clearly marked along with the longitude and latitude coordinates presumably for the stadium.

The #NewBlue unveiling will take place during the team’s annual Winter Fest festivities this coming weekend which could be a masterful marketing ploy if the new fresh gear is available for sale to the 20,000 fans expected through the gates on Blue Jays Way.

Adding to the anticipation, President Mark Shapiro took to Twitter to comment on the team’s social media video tweeting “What’s this all about”.

https://twitter.com/MarkShapiro/status/1216764808499994624

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The Jays front office has seemingly won back the hearts of most fans with their offseason spending punctuated with the Hyun-Jin Ryu signing. The timing couldn’t be better to reintroduce a version of the all-time favourite “Powder Blue” jerseys for the 2020 campaign.

Laura Armstrong of the Toronto Star was among many of the chosen media members to share a photo of the Jays care package that she received in the mail via her social media platform.

https://twitter.com/lauraarmy/status/1216750071729020928

A week earlier the team announced that slugger Carlos Delgado would be making his first-ever appearance at the Winter Fest festivities this coming weekend.

It is definitely an exciting time north of the border as the team embarks to take that all-important next step in becoming a contender once again in the AL East. It is also the perfect time to release new powder blue swag that fans will be frothing to open up their wallets for, well played Blue Jays, well played.