In a relatively hidden press release on the team’s official website, it was announced yesterday that the Blue Jays have agreed to a sponsorship deal with Baseball Canada. The move is a great one for not only increasing baseball interest in Canada, but for building the Toronto Blue Jays brand from coast to coast.
“The Toronto Blue Jays are tremendous supporters of Baseball Canada and are bringing the development and promotion of amateur baseball in Canada to the forefront,” said Baseball Canada President Ray Carter in the release. “From the extremely successful Blue Jays Honda Super Camps to supporting our National Championships and coach education programs, our partnership with the Blue Jays is tremendously valuable and I look forward to seeing it grow in the coming years.”
In the new deal, the Blue Jays will provide sponsorship funds for all nine of Baseball Canada’s National Championships this summer, ranging from 13-year-old boys and girls to senior men and women, while receiving full-page advertisements in all tournament programs as well as banners on outfield walls at the ballparks.
Another interesting tidbit mentioned in the release is that the Blue Jays have created a public service announcement that features third baseman Brett Lawrie, Minnesota Twins first baseman and former MVP Justin Morneau and Milwaukee Brewers stud closer John Axford encouraging children across Canada to play baseball. Definitely a great thing to see.